Product design & UX
User journeys, platform interfaces and design systems.
Discuss your projectMake the product clear at every step.
An effective interface helps people understand the information, make a decision and complete their work. We design product UX around the users, roles and workflows your software must support.
User journeys, information structure and interaction design develop alongside the system requirements, so the interface supports the work it needs to do.
Design the workflow before adding the detail.
Bring a new product into focus or improve an existing application, with journeys and interfaces grounded in the work people need to do.
Understand the workflow
Map the tasks, decisions and information each user needs. Define how roles and responsibilities shape the experience before deciding on screens.
- User workflows
- Information structure
- Role-based journeys
Make the next action clear
Design screens and interactive prototypes around realistic tasks and data. Work through the main journey alongside empty states, errors and exceptions.
- Interface designs
- Interactive prototypes
- Interaction states
Give the product a shared design language
Define reusable components and interaction patterns for the application. Document how they behave so new features can follow a consistent approach.
- Reusable components
- Design patterns
- Interface guidance
Design ready to build.
The design needs to support real work in a live product. We consider user roles, information, interaction and implementation together.
- 01
Establish the direction
Start with the users, their tasks and the decisions the product must support. Bring workflow requirements and product priorities into one brief.
- 02
Review the experience in context
Explore key screens and journeys with representative data. Use prototypes to review the main workflow, permissions, empty states and exceptions before implementation.
- 03
Prepare a usable design system
Document the visual language and reusable patterns needed for implementation. Carry the agreed direction into development or prepare the handover for your team.
Let’s make the brief clearer.
A few useful questions before we shape the work together.
Can you improve an existing product?
Yes. We review the current workflows and interface, then define a scope around the parts users find difficult or the features the product needs next.
What do we review before development?
Key screens, representative data and interactive prototypes help you assess the experience. We use those reviews to resolve workflow and interaction decisions before implementation.
Can you carry the design through to the build?
Design and development can form one engagement. We can also prepare the design and reusable patterns for implementation by your team, with handover included in the scope.
Selected work.
A few examples of the work behind the expertise.
